Last week I went to the store looking for “regular” plain, nonfat yogurt. Not a particularly unusual grocery item, I figured that there would be several brands to choose from. But that wasn’t the case. There was very little choice among the “regular” yogurts. In their place, I found the shelf crowded with literally dozens of types of Greek and Greek-style yogurts.
The statistics bear out my experience. Since 2008, the share of the U.S. yogurt market occupied by Greek yogurt has gone from 4% to 44%. And that’s big bucks for Greek yogurt makers. Between 2008 and 2013, annual U.S. sales of Greek yogurt skyrocketed from $60 million to $1.5 billion.
This huge increase in the popularity of Greek yogurt made me wonder – what really are the differences between Greek and “regular yogurt?Read More